CALL FOR ARTISTS: “ROADSHOW. THE WORKSHOP AND TRAVELING EXHIBITION THAT CROSSES ITALY”
Art4Women is launching a call for artists to artistically decorate a van, which will become the official artwork of the RoadShow: a creative workshop and traveling exhibition that will tour Italy’s main squares. The van won’t just transport the exhibition —it will be a moving work of art, a symbol of energy and collective creativity.
The Project: Art in Motion
The Kia PV5 Cargo electric van will travel with the RoadShow throughout Italy, becoming a visual highlight in every city it visits. The areas to be designed are:
- Right side panel
- Left side panel
- Rear of the vehicle
Three artists‘ projects will be selected, one for each surface of the van.
The artwork should engage with the urban space and diverse audiences, using artistic styles that generate recognition and visual impact in heterogeneous settings.
Curatorial Concept: “Cross. Connect. Transform.”
The RoadShow is a mobile cultural initiative that serves as:
- Laboratory — a place for producing ideas and innovation
- Exhibition — a space for visibility and artistic comparison
- Travel — a shared experience
- Public action — cultural intervention in urban spaces
Thematic Axes
Projects must address one or more of the following themes:
- Contemporary female empowerment
- Inclusion and collaborative networks
- Sustainable future and electric mobility
- Creative energy as a driver of change
- Relationship between technology and artistic sensibility
Timeline
Call opens: March 21, 2026
Application deadline: April 14, 2026
Selection announcement and RoadShow kick-off: April 17, 2026
How to participate
- The call is open exclusively to artists who are members of the Art4Women community.
- Participation is free.
- A total of 3 artists will be selected.
To participate
- Join the Art4Women community
- Send your application by email to info@art4women.com with the subject: “Call RoadShow – Art4Women”.
- Attach a creative concept (max 1 page) along with a sketch or mockup of the van outline.
The final file will be agreed upon with the three selected artists to ensure it is suitable for printing on automotive vinyl wrap.
Content Guidelines
Art4Women is a space for freedom of expression, dialogue, and respect. Submitted projects align with the organization’s mission and values, as well as the public purpose of the work, which will be displayed in open spaces and squares for audiences of all ages.
Reference Color Palette
To maintain visual consistency across the van’s surfaces and ensure the project’s recognizability in cities, we provide a reference color palette for inspiration. Its use is indicative: artists are free to interpret it, expand upon it, or vary its nuances according to their own vision, while maintaining the overall harmony of the work. It is not mandatory to use all colors; the artist can choose a selection consistent with their proposal. Additional colors are permitted if they harmonize with this base.
What we offer
- Production and application of the wrapping will be handled by the organization
- Visibility in all cities visited during the RoadShow
- Promotion through print and digital channels across all Art4Women platforms
- Compensation of €300 for each selected artist
Project selection and presentation
The project will officially launch on Friday, April 17, during Milan Art Week 2026, with an exhibition at the Art4Women headquarters, Via Durando 38 in Milan. The three winning artists will be announced during the evening event.
Strategic vision
The RoadShow is a traveling cultural device that:
- Engages local communities and encourages intergenerational comparison
- Transforms urban landscapes into a space for dialogue
- Highlights the role of art in social change
- Generates authentic content for print, digital, and social media
The van will be photographed, shared, and talked about in every city. It will become the recognizable symbol of the RoadShow and the visual manifesto of Art4Women as it travels througout Italy.